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Kevin Max Biography
I think it's different than anything out there. I wanted to do a record that pushed music�period."
"On everyone's personal journey they've got to get to the truth," says Kevin Max. "Without that, they're living a lie. It's getting outside the box, stepping outside our comfort zone when we really start to live."
Moving outside of his comfort zone, Kevin Max calls his long-awaited solo debut, Stereotype Be, "a universal record." "I want this record to appeal to a wide audience. I wanted a universal record that talks about love, death, social relevance and my faith-it's a lot to chew on." Stereotype Be represents a break from�but not the break up of multi-platinum group, dc talk. It's an effort that's eclectic, poetic and surprising at every turn.
Kevin says the songs from Stereotype Be, all of which he wrote or co-wrote, describe life as he's experienced it. "My music is about real, flawed people who mess up, who wear their flaws on their sleeve. Real people asking 'is there a God? Will He listen to me?' It's more of a question record than an answer record; it pushes people to an understanding of what truth is."
Kevin also asserts that he has not shied away from discussing his faith. "When you want to reach a wide audience, you have to approach spirituality as a unifying thing, not a segregating thing. It is possible to do that, but you have to come at it from a different direction�from the direction of [presenting] truth."
That's the reason behind Stereotype Be's title�breaking down stereotypes of what faith is about while challenging listeners to seek the truth. "I think by making a record honestly and not making a record worrying about market shares or how it's gonna hit this person or that person. It's a heart record; it's not a head record," he says.
"I wanted a feel that was cohesive�almost a concept record. The record opens with 'Return of the Singer,' which is an intro to what I do as a performer/musician. 'Existence' follows it up musically and is about living in today's society and the struggles therein. 'Be' answers the questions proposed in 'Existence' by offering and encouraging listeners to just be themselves. 'Angel Without Wings' details a not-so-simple relationship where opposites attract. 'Shaping Space' talks about a relationship that'll last, one that's forged on things that are good. There's a light and dark thing happening on the whole record."
"I wanted to start out kind of mod and deconstruct the whole record down to the basics. I also wanted to put a current music sound up front because I wanted something familiar to the listener," Kevin says, explaining that there are strong but more complex songs ("Blind" and "Her Game") towards the disc's end. Although Kevin has enlisted unparalleled talent in the production of Stereotype Be, one of the greatest presences on the album is the inspiration of his wife of four years, Alayna.
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