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dc Talk Biography (Page 2)

In 1991 dc talk toured with Michael W. Smith, one of Christian music's best-selling artists, as his opening act. Following the release of their Rap, Rock, n' Soul video, the group began to gain a larger audience. When dc talk released their pre-album single, Jesus Freak in 1995, the group changed the initials in the group name from capitol "DC" to "dc". Along with their name, they changed their sound. When Jesus Freak, dc talk's fourth album, was released in 1995 it took the group to a whole new level. Their focus on the album was toward deeper, personal lyrics and a more rock/alternative sound with less rap. Mike Tait was quoted in Billboard: "I feel that the core fan will continue to support us, and because of the material on this album, I think we'll gain new fans." He couldn't have been more right. When Jesus Freak released it broke the first week sales record in Christian music (which has since been broken) and was by far the group's biggest album. The album soon went platinum. International fame soon followed. dc talk toured the United States Europe in 1996, discovering a devout following in European countries. While dc talk's fan base continued to grow, the music industry recognized the need for better promotion of their less commercial type of music. The growing success rate of Christian music astounded distributors who scrambled to cash in.

In November of 1996, dc talk signed a deal allowing Virgin Records to handle the secular distribution of their recordings. Their Christian distribution remained with ForeFront Records. The split was a result of dc talk's popularity with the mainstream audience, and Virgin Records' ability to reach that sector through both retail and radio channels. McKeehan was quoted as responding to the deal in Billboard: "Our main hope in the Virgin situation is that they can be that promotion and marketing arm into the mainstream that we've never had. We've always wanted our art to be out there for the world to hear, and this is a dream come true for us."

In 1997 dc talk released a live video titled Live in Concert: Welcome To The Freak Show. It was recorded during their US Jesus Freak Tour; it included many of the same songs as Jesus Freak and a few cover songs. An album of the same title soon followed, including a few more songs than the video. In 1998 dc talk unleashed their fifth album, Supernatural, the follow-up to their platinum-plus 1995 breakthrough Jesus Freak. Supernatural does have a few obvious distinction from their past albums. Read On